The product / service test implies different testing methods of existing and / or new products / services. This service is intended for companies wishing to launch a complete new product or service on the market, boost sales of existing products through upgrades to current product lines, introduce some changes to their current assortment (change packaging, name, pricing ...) or expanding a targeted consumer group. The goal of this service is to launch products / services that will become recognizable on the market and minimize potential future costs incurred by unsuccessful introduction of certain novelties.